Rebranding a secondment agency into tomorrow's shining star
Formorrow connects talent in IT and life sciences with jobs that bring out the best in them. The company has been active for 25 years under the name Procam. However, the old brand and brand name hindering further growth. Time for a fresh start!
Formorrow's strength? Its super-personal approach. With a positioning as a personal pioneer, we gave them new relevance in a new era. This positioning is captured in the new name: Formorrow. This name represents long-term focus and optimism. Formorrow is here for every talent, employer, and for a job market where everyone excels.
Services
Positioning
Name Development & Slogan
Brand Concept
Brand Identity Design
Illustration Style (with Menno Wittebrood)
Photography (with Lizzy Ann)
Digital Design
Copywriting
Brand Film (with Goodville)
Design System
Creative Direction
We translated the positioning into an optimistic brand. With a distinctive visual language, photography, and illustrations, we developed a recognizable design system. Today, Formorrow shines on every touchpoint. Colleagues take pride in being part of Formorrow. New talent sees a community to belong to. And clients see a long-term partner.
With the Formorrow Design System, we elevated Formorrow's marketing team to an internal creative agency. They quickly transformed every touchpoint: from email campaigns to social media and the physical space. Together, we developed the new website and brand film. Formorrow has everything it needs to continue building a valuable brand that sets a new course.
